Leader Sporting Group has maintained a leading position in Mongolia’s sports retail and supply market for the past 18 years.
Since 2008, we have been the sole authorized distributor of the world-renowned Chinese sports brand Li-Ning in Mongolia.
Founded in 2008 as Leader Sporting Mongolia LLC, the company has continuously improved and expanded its business operations. Today, together with Leader Sporting Equipments LLC, we operate as a group of companies dedicated to supplying advanced sports technology, innovative products, and high-quality services.
Currently, we successfully operate Li-Ning brand stores in major shopping centers across Mongolia, including State Department Store, Hunnu Mall, Gerlug Vista, and King Tower in Ulaanbaatar, as well as AMU Mall in Darkhan City.
We are committed to transparency in everything we do.
We remain adaptable and balanced in response to both internal and external changes.
We adapt and remain balanced amid internal and external changes.
An ethical partner for all stakeholders.
Leader Sporting Mongolia (LSM) established, marking entry into the premium sports retail market.
Became the exclusive official representative of Li-Ning in Mongolia, launching 18+ years of collaboration.
Successfully opened a new Li-Ning store at Metro Mall.
Successfully opened our first branch store outside Ulaanbaatar.
АМУ МОЛЛ салбар нээгдэв