The Leading Sports Partner in Mongolia

The Leading Sports Partner in Mongolia

The sole authorized distributor of China's leading sports brand Li-Ning in Mongolia since 2008.

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Our Story

Mongolia's Premier Sports Group

With 18 years of market leadership, Leader Sporting Group is Mongolia's premier destination for sports retail, equipment supply, and professional sports management. Exclusive Li-Ning official representative since 2008.

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Mission

Energetic Lifestyle Partner for Life

Vision

To be the leading sporting goods company in the country

Core Value

Professional Trustworthy Consistent

Li-Ning Distributor in Mongolia

Since 2008, we have proudly introduced Li-Ning to Mongolia, delivering world-class sports innovation and cutting-edge technology to athletes.

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Sports Ecosystem

Our Journey

2007

Leader Sporting Mongolia Founded

Leader Sporting Mongolia (LSM) established, marking entry into the premium sports retail market.

2008

Li-Ning Partnership Begins

Became the exclusive official representative of Li-Ning in Mongolia, launching 18+ years of collaboration.

2008

Successfully opened a new Li-Ning store at Metro Mall.

Successfully opened a new Li-Ning store at Metro Mall.

2008

Successfully opened our first branch store outside Ulaanbaatar.

Successfully opened our first branch store outside Ulaanbaatar.

2017

Successfully Opened a New Branch at Shangri-La Mall.

2019

Successfully Opened a New Branch at Hunnu Mall.

2022

Successfully Opened a New Branch at State Department Store.

2023

Successfully Opened a New Branch at Gerlug Vista.

2025

Successfully Opened a New Branch in Darkhan City.

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